So, I hop over to the official site to find a very real service, whose tagline is "Where Beautiful Girls and Successful Men Meet". The main page says it all: "Welcome to a brand new service catering to ambitious and attractive girls seeking successful and generous benefactors to fulfill their lifestyle needs."
Here's a story that ABC Nightline did on the company.
Thank Goddess such a service exists. I'm so completely overjoyed that shallow people can find, and use, each other in this big ole world. Just please, use a condom; I hate it when ignorance spawns.