Okay, this is one of the best marketing tools I've seen in a while. Apparently it's a site for Geico but other than a few carefully placed allusions to their services, you'd never know. It's fun and interactive as you check out the Caveman's Crib. You can even change the tunes on his Ipod and flip through his magazines.
Be sure to check him out in the shower. And there's some great recipes in the kitchen. A truly innovative and fun site.